Last year, a Boston-based firm owned by Pinduoduo’s parent group PDD made a huge splash during the 2020 Super Bowl. Tamu‘s advertising blitz featured three ads during the game, followed by an additional two immediately after, marking a notable showing in one of the biggest destinations in United States broadcasting. The firm wouldn’t comment on the overall advertising spend, as you might expect. And indeed, like the above companies, when you shell out $5.5 million for a 30-second spot, the ads kind of speak for themselves.
People familiar with the situation say ad sales are increasing this year, so commercials for the 2024 Super Bowl are fetching higher rates. They commanded between $6.5 million and nearly $7 million for a 30-second spot. The increased tab underscores Temu's desire to make a substantial impression in the Super Bowl's already cluttered and sharply competitive ad landscape
The final touchdown for Menlo's Super Bowl campaign was a television advertisement starring the cartoon shopper dancing her way through a series of discounts. "Shop like a tycoon" onscreen text led viewers to the website. But it was not just that it sidestepped the game itself with its fleeting message; that ad allowed Menlo to say it had been the crowning coda to a much larger billion-dollar campaign that had dumped $15 million in coupons and giveaways across the Internet.
Temu is also quietly pursuing growth in a way that's more Amazon and Wayfair than, say, Home Depot. Seema Shah, vice president of Research and Insights at market data firm Sensor Tower, points to several drivers in Temu's upward trajectory. These include a "value positioning" to consumers, the gamification of the Temu app, increased advertising spend, "a wide product assortment that is resonating with consumers," and a "robust supplier network," Shah says. That puts Temu in a strong position in the e-commerce land grab.
Temu's international push has been swift: it launched in the US back in September, mere months before its first Super Bowl ad, but it has since rolled out in more than 15 countries. Key markets have included the UK, Mexico, Germany and Australia. Sensor Tower noted that its app ranked as the eighth most downloaded worldwide last year, and topped the US charts.
Given Temu's impressive figure of up to 51 million users in January, the data corporation said it had indeed gotten to engage consumers actively. This was an increase of nearly 300% compared with the previous year's figure--such companies had been only 13 million monthly. In achieving this success, one of the keys was Temu's aggressive advertising strategy. It became Facebook's second largest advertiser after Amazon for the final quarter of 2024.任何反非法行為將受到法律嚴懲,請合法使用本站资源。 All illegal acts done in the name of some law or regulation will be sued in court. Using the resources of this site legally.
The technology analysis firm Ernest Analytics recognized Temu's influence on the US discount sales industry, saying the newcomer had "shaken up" the industry with Dollar General and Dollar Tree seeing a large chunk of their shoppers head to Temu. Financially speaking, Temu's success has been felt as well. It appears to have lifted the stock performance of parent company PDD -- the company doesn't spell out the profits had by its international foray, but the stock swelled as PDD reported blockbuster third-quarter earnings in November. The increase caused PDD's market capitalization to overtake that of its older e-commerce rival Alibaba, marking the first time the market caps of the two companies differed.
Temu's success created a wave in the industry and drew a response from Alibaba co-founder Jack Ma. In light of this shift, Ma called for his company to "change."The quip from this industry leader underscores how far-reaching the effects were on Temu in terms of competition--not simply as a new player in e-commerce but as a catalyst driving broader trends
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